The audiovisual industry created $255.9 million worth of new economic activity in 2023-2024 and generated employment for about 1,268 Fijians.
Deputy Prime Minister and Minister for Trade Manoa Kamikamica highlighted this at the Suva International Short Festival at Damodar Cinemas saying they recognise the importance of the creative arts, particularly film, as a powerful art for storytelling and cultural expression.
He believes that the return of this beautiful festival after a hiatus of two years is timely, as we reflect on our unique heritage, stories, perspectives and a resurgence of the entertainment industry in Fiji.
The Deputy Prime Minister says government remains committed to providing great opportunities for the growth and development of our audiovisual industry.
He says by offering the necessary support and resources, the government aims to create an environment where local filmmakers can thrive, pushing the boundaries of their craft and exploring its full potential, or their full potential.
Kamikamica says this commitment is, of course, reflected in government's recently launched National Development Plan 2025-2029 and the Vision 2050, where there is substantial focus to strengthen and promote Fiji's audiovisual industry.
He says the enormous potential of the audiovisual industry offers to our country's socioeconomic development makes it more than just a priority for the Fiji government.
He says their commitment encapsulated in the new NDP for the audiovisual industry will only be possible if we work together in translating our vision into actions and further tangible outcomes.
Kamikamica says the audiovisual industry offers tremendous potential to connect us to the world, allowing our voices to be heard on the international stage and by nurturing and promoting our filmmakers, we are opening new pathways for cultural exchange and economic growth.
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